SEO experts report increased workloads during pandemic
Almost half of professional SEOs say that their workload has increased since the onset of the global pandemic as more businesses move online to create content and deliver digital experiences to...
View ArticleWhat factors can negatively impact site rankings?
Sudden and sharp drops in site rankings are a primary source of anxiety for webmasters, and for good reason. After putting in time, money and effort into SEO strategies and slowly climbing up Google’s...
View ArticleGoogle launches new feature for images in search
Google has launched a new feature for image search results that allows users to explore topics in greater detail and could potentially open another avenue to drive traffic to webpages. On Thursday,...
View ArticleTen great social media marketing tactics
Do you need to kick-start your social media strategy this summer and get better at creating, scheduling and publishing engaging content? Here are ten tactics that you can start implementing today to...
View ArticleSix ways to boost your performance in search rankings
It can take time to manage an effective SEO strategy, but it is worth putting in the hard yards to push your pages up the search rankings. According to data from HubSpot, three quarters of users never...
View Article10 things you need to know about social media marketing
Social media is arguably the single most affordable organic marketing channel. Even start-ups and micro businesses without an online presence are still able to push insightful and engaging posts to a...
View ArticleSocial media usage at all-time high for consumers
Two-thirds of consumers will increase social media usage in a post-lockdown world after becoming accustomed to reading and watching content. A new report from Influencer found that consumer habits on...
View ArticleHow can social media help with SEO strategies?
Did you know that the likes, comments and shares on your social media posts can contribute to better performance in search engines? A study by Cognitive SEO found that there is a direct link between...
View ArticleSix key content trends you need to focus on
The global pandemic had a significant impact on content marketing strategies during the first half of the year. However, with consumer behaviour now normalising and lockdowns easing, will the spectre...
View ArticleGoogle says ‘work from home’ searches have soared
Google has advised site owners to use a new structured data markup related to ‘work from home’ after revealing that searches for the term have soared in recent months amid the global pandemic. Google...
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